Coca-Cola CEO: Results Show North American Strategy Is Working

The transcript discusses the company's strategy in North America, focusing on consumer engagement and transaction growth through smaller packages, despite a slight volume decrease. The success of Coke Zero Sugar and other zero sugar options is highlighted. The discussion shifts to competition, particularly with Pepsi in energy drinks, emphasizing that competition drives innovation and industry growth, which is beneficial for all players.

What strategy is being pursued in the North American market according to the text?

What are the expected outcomes of the strategy in North America?

How has the performance of Coke Zero Sugar contributed to the company's strategy?

What does the speaker suggest about competition in the beverage industry?

How does the speaker view the impact of competitors on the beverage industry?