Why Carlsberg Is Raising a Glass in China

The video discusses Carlsberg's growth in the premium beverage market in Asia, particularly in China, where it has increased its market share significantly since 2014. Despite competition from ABI and Heineken, Carlsberg is expanding its presence by launching premium brands in new cities. The company is focused on maintaining momentum through strategic renewal and self-criticism. The video concludes with advice for executives on planning for worst-case scenarios and avoiding over-promising during company turnarounds.

What factors have contributed to Carlsberg's revenue gains in Asia?

How has Carlsberg's market share in the premium segment in China changed since 2014?

What competitive challenges does Carlsberg face in the Chinese market?

What strategies does Carlsberg employ to maintain its momentum in the market?

What advice is given to executives looking to turn around a struggling company?