Value Added Reseller

The video tutorial explains the concept of value added resellers (VARs), which are companies that enhance a product by adding features or services before reselling it. This practice is common in industries like IT and automotive, where companies often do not manufacture all components themselves but instead integrate products from other manufacturers. The tutorial highlights how VARs add value to products, making them more appealing to end consumers.

Why might a company choose to work with a value added reseller?

What role do car manufacturers play in the context of value added resellers?