Amazon Still Needs Prime Day to Drive Demand: Pacvue's Burdick

Amazon Still Needs Prime Day to Drive Demand: Pacvue's Burdick

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Amazon's strategic use of Prime Day to boost demand and manage year-over-year growth comparisons, especially in light of the pandemic's impact. It highlights Amazon's significant advertising growth, capturing a larger share of the digital market. The conversation also touches on Amazon's future under new CEO Andy Jassy, with innovative ventures like designing chips and launching a hair salon, indicating the company's diverse expansion strategies.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the significance of Amazon's move to launch a hair salon in the UK.

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Amazon face in the distribution of professional hair brands?

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