Cadillac to Sell Over 200,000 Vehicles in China in 2018

Cadillac to Sell Over 200,000 Vehicles in China in 2018

Assessment

Interactive Video

Business, Social Studies, Architecture

University

Hard

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The video discusses Cadillac's strategic growth in China, where it has become a leading luxury brand, surpassing US sales. It highlights the company's focus on improving brand profitability in the US by adjusting its product mix towards SUVs and crossovers. Additionally, Cadillac's role in advancing autonomous and electric vehicle technology is explored, emphasizing personal autonomy and safety improvements.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the year 2017 for Cadillac?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Cadillac plan to improve its product portfolio in the sedan segment?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is Cadillac's strategy regarding autonomous vehicles?

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