VOICED : Campaign trail leads online

The video discusses the evolving nature of political campaigns, emphasizing the need for a strong digital presence alongside traditional face-to-face interactions. It highlights the importance of social media strategies to engage younger voters and the necessity of providing substantive content rather than just entertainment. The video also explores the balance between digital engagement and personal contact, illustrating how both are crucial in modern campaigning.

In what ways do younger voters engage with political content online?

What are the key elements that effective messaging strategists believe voters are looking for?