VOICED: Turkey fashion magazine reaches out to veiled women

Ala Magazine, created by two Turkish businessmen, targets veiled women with fashion and beauty content. The magazine challenges traditional styles, promoting diverse and colorful veils. Since the rise of the conservative Islamic Justice and Development Party in 2002, visible piety and consumerism have increased. Ala Magazine's sales are nearing those of Western magazines, indicating its potential as a key style guide in Turkey.

In what way does the magazine aim to challenge traditional views on fashion for women who wear the veil?

What does the text suggest about the relationship between consumerism and the veiled population in Turkey?