Apple Turns to Drones to Take Maps to the Next Level

Apple Turns to Drones to Take Maps to the Next Level

Assessment

Interactive Video

Business, Geography, Science, Engineering, Other

University

Hard

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The transcript discusses Apple's efforts to improve Apple Maps after a problematic launch. Initially relying on external data providers, Apple has shifted to using drones for data collection, receiving FAA approval for this initiative. The transcript also touches on Google's use of drones and their applications in construction. Apple is introducing new features like indoor mapping and enhanced car navigation in future iOS updates. Despite Maps not being a financial cornerstone, Apple is committed to enhancing it as a key iPhone platform, aiming to compete with Google Maps.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the FAA's approval impact Apple's use of drones for mapping?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is Apple Maps expected to improve in terms of in-car navigation?

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