VOICED : Football: Thai fans warming to unfashionable Leicester City

Leicester City's unexpected rise in the English Premier League has captivated fans globally, especially in Thailand, where the club's Thai ownership has sparked increased local interest. The club's success has led to a surge in merchandise sales, rivaling even Manchester United. Fans in Bangkok and beyond are drawn to Leicester's thrilling performances and potential league victory. Manager Claudio Ranieri remains cautious about title prospects, but the team's achievements have already made a significant impact on both local and international football communities.

What factors contributed to Leicester City's success in the Premier League?

Discuss the significance of Leicester City's journey in the context of sports underdog stories.

In what ways have Thai fans shown their support for Leicester City?

What role does merchandise play in the relationship between Leicester City and its fans?

How has the ownership of Leicester City influenced its popularity in Thailand?