Farfetch CEO Sees Role for AI in E-Commerce

The video discusses Amazon's Prime Day and its untapped luxury market, highlighting Farfetch's role in the global luxury fashion industry. Farfetch's founder, Jose Nevis, explains the company's use of AI and data to enhance e-commerce, focusing on targeted marketing and personalized user experiences. The discussion also covers Farfetch's digital marketing strategies across various global platforms and the growing importance of PR and communications in digital positioning.

What is the significance of Amazon's annual shopping event for its prime members?

How does Farfetch aim to position itself in the luxury fashion market?

In what ways does Farfetch utilize data to enhance its marketing strategies?

What role does social media play in Farfetch's marketing approach?

Discuss the evolving importance of PR and communications in digital marketing according to the text.