Marketing - What is Social Listening

The video discusses the shift from traditional websites to social media as the primary source of information for consumers. It introduces the concept of social listening, which involves tracking mentions of a brand or its competitors on social media. Social listening provides real-time feedback and market insights, allowing businesses to address issues promptly and stay informed about competitors.

How can social listening provide real-time feedback for organizations?

What advantages does social listening offer compared to traditional methods of gathering market information?