Why Snapchat Is Teaming Up With Amazon

The video discusses Snapchat's new feature allowing users to shop using the camera, in partnership with Amazon. It explores Amazon's decade-long journey in visual search, the potential market impact, and the behavioral changes needed for users. The financial implications for Snapchat, comparisons with other platforms like Instagram, and Amazon's strategic vision are also covered.

What new feature does Snapchat offer in collaboration with Amazon?

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How has Amazon attempted to improve its visual search capabilities over the years?

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What challenges does Snapchat face in getting users to adopt shopping through its camera feature?

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In what ways could the partnership with Amazon benefit Snapchat financially?

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How does the shopping experience on Instagram differ from the new feature on Snapchat?

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What is Amazon's broader vision for integrating its services with platforms like Snapchat?

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What is the significance of 'attribution' in the context of the Snapchat and Amazon partnership?

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