Audemars Piguet CEO Sees Clientele Getting Younger

Audemars Piguet CEO Sees Clientele Getting Younger

Assessment

Interactive Video

Business, Health Sciences, Biology

University

Hard

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The transcript discusses the demand and pricing of Royal Oak watches, highlighting the impact of economic conditions on sales. It explores trends influencing the luxury watch market, particularly the growing interest among younger demographics. The conversation also covers marketing strategies tailored to younger audiences and the future prospects of luxury watches, emphasizing the distinction between traditional and smart watches.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors influence the demand for luxury watches according to the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the US market for luxury watches as mentioned in the text?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What trends are influencing the luxury watch market according to the text?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges do luxury watch brands face with the rise of smartwatches?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the age demographic of customers for Audemars Piguet watches changed over the last decade?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

How do luxury watch brands plan to adapt their marketing strategies for younger generations?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways do luxury watch brands differentiate themselves from fast fashion or smartwatches?

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