Puma CEO Warns of Slow Start to 2021, Good Second Half

Puma CEO Warns of Slow Start to 2021, Good Second Half

Assessment

Interactive Video

Business, Social Studies

University

Hard

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FREE Resource

The CEO of Puma discusses the impact of COVID-19 on market demand, emphasizing the challenges posed by lockdowns. He highlights the importance of strategic partnerships and staying relevant in sports fashion. The conversation also covers the shift to online sales, the direct-to-consumer strategy, and the historical rivalry with Adidas.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors does the CEO of Puma believe are affecting the demand for their products?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the CEO of Puma view the impact of lockdowns on their business?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the outlook for Puma as restrictions are lifted and vaccination rates increase?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the CEO mention about the importance of partnerships in the sports industry?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Puma face in shifting sales from brick-and-mortar to online?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the CEO's perspective on the future of Puma in the mid-term?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the CEO of Puma describe the competition with Adidas?

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