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Uber Is Facing Its Biggest PR Challenge Yet

Uber Is Facing Its Biggest PR Challenge Yet

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

Uber, valued at $17 billion, is popular for its low fares and wide reach but faces criticism from taxi drivers and its own drivers over pay. Recently, Uber faced a major PR challenge when Senior VP Emil Michael suggested investigating journalists critical of the company. This included using Uber's 'God View' to track vehicles, raising privacy concerns. CEO Travis Kalanick condemned Michael's comments, emphasizing they don't reflect Uber's values.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the valuation of Uber mentioned in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What criticism has Uber faced from taxi drivers?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What did Emil Michael suggest at the private dinner?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the 'God view' system allow Uber to do?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How did CEO Travis Kalanick respond to Emil Michael's comments?

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