Macy's Uses Gift Cards to Lure Shoppers on Black Friday

Macy's Uses Gift Cards to Lure Shoppers on Black Friday

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The transcript discusses Macy's Black Friday expectations, highlighting a busy shopping day despite past predictions of decline. It covers Macy's strategy for sustainable growth, focusing on successful brands like Karl Lagerfeld and French Connection. The transcript also compares retail performances, noting Walmart's success and Target's struggles. Finally, it details discounts on consumer electronics and toys, with potential tariff impacts on future prices.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What types of products were expected to have the best discounts during the sales?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges might consumers face regarding prices in the upcoming year?

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OFF