Power On: Apple's Ad Push
Interactive Video
•
Business, Architecture
•
University
•
Practice Problem
•
Hard
Wayground Content
FREE Resource
The video discusses Apple's current and potential future advertising strategies. Apple currently places ads in the App Store, Apple News, and the Stocks app. In the App Store, developers can use search ads to appear higher in search results. Despite Apple's App Tracking Transparency feature limiting data collection, Apple aims to expand its ad business, potentially adding ads to Apple Maps, Apple Books, Apple Podcasts, and an ad-supported tier of Apple TV+.
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2 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
In which app is Apple planning to add search ads next?
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
What potential future areas could Apple explore for advertising?
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