How Habits are Formed

The video explores the concept of habits, explaining how they form and the role of neural pathways. It discusses Claude Hopkins' marketing strategy for toothpaste, which leveraged the cue-behavior-reward cycle to create a habit. The video also covers how habits can be changed by understanding brain flexibility and the importance of repetition.

What role do cues and rewards play in habit formation?

Discuss the significance of repetition in forming new habits.

How can one effectively change a bad habit according to the text?