Ad Budgets Are Going Down: Horizon Media CIO

The video discusses the shift in event formats due to the pandemic, with some networks opting for virtual events. The writers' strike impacts programming, particularly for upcoming seasons. Advertisers face uncertainty, relying on sports as a stable option. The TV landscape is dominated by game shows, reality TV, and sports. The ad market is competitive with many alternatives, affecting negotiation and pricing. Talent presence at events is limited due to the strike.

In what ways has the advertising landscape changed for networks in recent years?

What factors contribute to the uncertainty in the advertising marketplace this year?