Kevin Spacey Speaks at the MacTaggart Lecture in Edinburgh

The transcript discusses the balance between audience desires, artistic freedom, and corporate profitability. It highlights the need for innovation and risk-taking, drawing inspiration from figures like Steve Jobs and Henry Ford. The text also examines the 'Netflix effect' and the importance of patience in creative development, using 'Breaking Bad' as a case study to illustrate how shows can grow over time with the right support.

What are the key elements that audiences want from media content?

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How does the speaker suggest we can protect talent and quality in media production?

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In what ways does the speaker suggest that innovation is necessary in the media industry?

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What lesson does the speaker believe networks can learn from the success of Breaking Bad?

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What does the speaker mean by treating shows as assets to be nurtured?

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