How Sam Zell Built a Real Estate Empire in College

The video discusses Sam Zell's journey in real estate, starting from his college days where he built a business with a frat brother. He later expanded into office buildings, culminating in a major sale to Blackstone in 2006. Currently, Zell focuses on residential real estate in urban centers and shares his critical views on economic policies. Known for his straightforward communication, Zell authored a book offering business insights.

What is the title of the book written by Zell, and what themes does it address?

What is the significance of Zell's straightforward communication style in business meetings?