Sustainability in Luxury Fashion

The video discusses the integration of sustainability in fashion collections, emphasizing circularity and the use of waste materials. It addresses misconceptions about sustainability and highlights consumer willingness to pay for sustainable products, particularly in Saudi Arabia. The discussion extends to men's fashion and the role of legacy brands in promoting sustainability and expanding global reach.

What role does the concept of 'Net Sustain' play in consumer behavior according to the text?

How do men generally respond to the pricing of sustainable products?

What strategies are mentioned for local brands to become international in the context of sustainability?