Singles' Day Sales: Who Were the Big Winners?

Singles' Day Sales: Who Were the Big Winners?

Assessment

Interactive Video

Business

University

Hard

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The video discusses the massive sales figures of Alibaba's Singles Day, which significantly surpass Cyber Monday sales in the US. Singles Day originated in China as a twist on Valentine's Day and has grown into a major shopping event. Key sales winners include electronics companies like Xiaomi and Huawei. Alibaba's founder, Jack Ma, envisions Singles Day becoming a global event, with some American brands already participating.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of Singles Day in China compared to Cyber Monday in the US?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How much did Alibaba's Singles Day promotion generate in sales this year?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What cultural background does Singles Day have in China?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

Which companies were mentioned as big winners during Singles Day?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the future plans for Singles Day to expand globally?

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