Asahi's New CEO Sees Super Dry Beer Becoming Top Global Brand by 2030

The transcript discusses Asahi's recent $11 billion acquisition of Carlton United Breweries in Australia, marking their largest deal. The company plans to enhance its Australian business by sharing best practices globally and expanding its brands like Asahi Super Dry. The goal is to make Asahi Super Dry a top 10 global brand by 2030, focusing on key cities like London, Shanghai, and Paris. Asahi is also a gold sponsor for the upcoming Olympics, which will be scaled down due to the pandemic, but they are satisfied with the promotional benefits.

What experience does the speaker have in increasing sales volume in Australia?

How does Asahi plan to leverage the Olympics for its brand promotion?