Joe and the Juice CEO on Global Retail

The CEO of Joe and the Juice discusses the company's resilience during the pandemic, highlighting a strong sales performance and digital transformation. The conversation covers expansion plans in the Middle East, the potential for an IPO, and strategies to address inflation. The company is focusing on menu localization for the Middle East and considering future markets like China. Sustainability is a key focus, with efforts to reduce food waste and incorporate plant-based alternatives. The brand aims to create a lifestyle similar to Starbucks, emphasizing health and sustainability.

What are the future market ambitions of Joe and the Juice beyond the Middle East?

What strategies does Joe and the Juice employ to minimize food waste?

What is Joe and the Juice's approach to incorporating sustainable ingredients?

In what ways does Joe and the Juice aim to create a lifestyle around their products?