Marketing - What is Brand Image?

The video tutorial emphasizes the importance of brand as a key asset in marketing. It explains brand image as the perception of a brand and its products, which can be positive or negative. The role of a spokesperson in shaping brand image is discussed, highlighting the need for careful selection. Additionally, the tutorial explores how a brand image can be associated with personality traits, making it relatable to consumers and aiding in building relationships.

What are some characteristics that consumers might associate with a brand?

Why is it essential for marketers to think carefully about brand image?