Macy's Still Getting Bulk of Business From Brick and Mortar Stores, CEO Says

The transcript discusses Macy's response to challenges faced by department stores, focusing on cost-cutting, E-commerce, and innovative concepts like Story. Story has been successful in driving sales, attracting new customers, and forming partnerships. Macy's plans to expand Story through an iterative approach. The company is focused on growth, market share, and profitability, with strategies in place for the holiday season to maximize sales and profits.

What strategies is Macy's implementing to attract Gen Z consumers?

What is the significance of the 'funding our future' initiative?

How does Macy's plan to prepare for the holiday season?