Can the Sport of Billionaires Ever Win Over Americans?

Formula One is a global motorsport but remains obscure in the US. Challenges include its elite image and lack of American drivers. Efforts to boost popularity include hosting races in Austin, forming partnerships with NBC Sports, and introducing an American team. These strategies aim to increase viewership and economic impact, potentially leading to a breakthrough in the US market.

In what ways is Formula One perceived differently compared to NASCAR in the United States?

What changes are being made to introduce an American team to Formula One?