Liberty Buys Formula One, Wants to Revive Global Interest

Liberty Media acquired Formula One for $4.4 billion, aiming to boost its presence in the US market, where it faces competition from NASCAR and Indy 500. Despite declining TV audiences, Formula One still attracts 400 million global viewers. The acquisition offers new advertising opportunities and broadcasting rights, benefiting stakeholders. Bernie Eccleston, a key figure in Formula One's growth, will remain involved alongside Liberty's Chase Carey. Teams have been offered ownership stakes, a significant change. The future of Formula One without Eccleston remains uncertain, but the deal is seen as a win-win for all parties.

How has Bernie Eccleston contributed to the Formula One phenomenon?

What changes in ownership structure have been proposed for Formula One?