A House to Die for: How to Sell a Haunted House

The video discusses the niche market of selling haunted and stigmatized homes. The speaker, a real estate agent, shares her experiences and strategies for marketing these unique properties. She explains what constitutes a stigmatized home, including those with hauntings or tragic histories. Despite potential buyer concerns, she emphasizes that these homes do not need to be discounted if marketed correctly. The video also highlights a specific property, a mansion in Dunsmuir, California, rumored to be haunted and designed by Julia Morgan. The agent offers solutions for buyers uncomfortable with the idea of a haunted home, such as religious interventions or trial stays.

How does the teacher describe the past life homes division of their real estate business?

What are stigmatized homes, and what factors can make a home stigmatized?

What experiences does the teacher share about their belief in haunted homes?

How does the teacher suggest positioning a haunted home to potential buyers?

What unique property does the teacher mention, and what is its history?