Why Customers Are Coming Back to McDonald's

The video discusses McDonald's recent performance, highlighting its sales recovery and increased customer counts. Factors contributing to this success include improved food quality, strategic pricing, and value offerings like $1 drinks. The video also touches on McDonald's competition with healthier options like Panera and Chipotle, and how leadership under Steve Easterbrook has driven a successful turnaround by focusing on value and quality improvements.

What are some of the improvements McDonald's made to its menu?

What does the text suggest about the perception of McDonald's food quality?