Japan Opens Up $72B Utilities Market

The video discusses the liberalization of Japan's electricity market, which began in the 1990s and is now fully open. Consumers can choose from 250 new companies, potentially benefiting from competitive rates and bundled deals like those from SoftBank. The Japan Electric Power Exchange (JPX) plays a crucial role in this market, allowing retailers to buy electricity from generators. Currently, only 1.5% of Japan's electricity is traded through JPX, compared to 90% in the Nordic market. For successful liberalization, JPX needs to gain more dominance, and the government is considering regulations to increase power generation share on the exchange.

What role do companies like SoftBank play in the new electricity market?

Compare the electricity trading volume in Japan to that of the Nordic market.