CLEAN : McDonalds to speed shift away from plastic in Europe

The video discusses the transition from plastic to paper products in the UK, focusing on innovative packaging solutions to reduce plastic waste. It highlights the development and testing of new packaging for ice cream, which eliminates the need for plastic lids. The video also emphasizes the importance of customer feedback in refining these solutions and the ongoing efforts to improve them across European markets.

What role does innovation play in the design of the new packaging?

How does customer feedback influence the development of new products?