How Kodak Went From Photography Icon to Making Drugs

Kodak, once a dominant force in the nostalgia market, faced challenges with the advent of digital technology. Despite early innovations like the digital camera, Kodak struggled to transition from film to digital, leading to its decline and bankruptcy in 2012. The company attempted to pivot by exploring new ventures, including pharmaceuticals and cryptocurrency, but faced controversies and financial instability. Kodak's story reflects the challenges of adapting to technological shifts and the complexities of corporate reinvention.

What was the purpose of Kodak Coin and how did it affect the company's stock price?

What were the allegations surrounding Kodak's stock price surge after the loan announcement?

In what ways did Kodak's management decisions contribute to its decline?

What does the story of Kodak illustrate about the nature of corporate longevity?