How to Make a Killing Calling Companies Green

The video explores the concept of ESG (Environmental, Social, and Governance) investing, highlighting its potential to align profits with planetary benefits. However, it reveals the challenges and misconceptions surrounding ESG ratings, particularly the unregulated nature of the data and the dominance of MSCI in the field. Through a case study of McDonald's, the video illustrates how companies can receive ESG rating upgrades without significant environmental improvements. It also discusses the impact of ESG ratings on companies and the need for regulatory oversight to prevent greenwashing. The video concludes by questioning the effectiveness of ESG investing in truly making the world a better place.

What changes are being proposed by regulators regarding ESG ratings?

Explain the relationship between ESG ratings and corporate behavior.

What is the perception of retail investors regarding ESG investments?

How does the concept of greenwashing relate to ESG ratings?