Jack Oliver: This Is Your War Chest On the Internet

The transcript discusses the evolution of campaign fundraising, highlighting the Obama campaigns in 2008 and 2012. It contrasts traditional direct mail methods with the innovative use of the internet for small donor engagement. Obama's strategy effectively doubled the small donor contributions compared to his Republican opponents, leveraging technology and demographic shifts to dominate fundraising efforts.

What role did direct mail play in the fundraising strategies of Republican candidates compared to Obama?

How did the demographic of donors change during Obama's campaigns, and what effect did this have on fundraising?