Mental Frame

The video tutorial explains the concept of framing as an abstract notion used to organize and structure social meanings. It highlights the elements involved in framing, such as language, thought, and forethought, and discusses various techniques like metaphor, storytelling, and contrast. These techniques influence how information is communicated and processed, ultimately shaping our perception and understanding.

In what ways can the context of an environment affect interpretation?

Explain the concept of a mental frame and its significance in social meaning.