How Wal-Mart Makes Cyber Monday Click With Shoppers

How Wal-Mart Makes Cyber Monday Click With Shoppers

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The transcript discusses Walmart's approach to Cyber Monday, highlighting the shift in shopping trends with increased mobile traffic and the integration of online and in-store experiences. It covers Walmart's operational strategies, sales performance, and e-commerce growth targets. The conversation also touches on the challenges of conversion rates and inventory management, emphasizing the importance of customer satisfaction and strategic planning during the holiday season.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What changes were made to the shopping event schedule this year compared to previous years?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did Walmart's online sales performance on Thursday compare to previous records?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the significance of mobile traffic during the shopping days mentioned?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies did Walmart implement to cater to working parents on Cyber Monday?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Walmart ensure that customers can find what they want at low prices?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What was Walmart's approach to handling high traffic during the holiday shopping period?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges did Walmart face regarding inventory management between online and in-store sales?

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