E-Commerce Giant Zalando Sees Boom From Pandemic

The video discusses Zalando's market dynamics during the pandemic, highlighting increased online shopping and changes in consumer behavior. It explores the impact of vaccination on shopping trends, emphasizing continued online demand. The video also covers Zalando's targeted marketing strategies and customer experience efforts. It addresses changes in the work environment post-pandemic, with a focus on remote work flexibility. Finally, it outlines Zalando's ambitious growth and investment plans, including infrastructure and technology enhancements.

How has the pandemic affected the fashion industry according to the text?

What factors contributed to the increase in new customers joining Zalando's platform?

What changes in consumer behavior are anticipated as vaccination rates increase?

In what ways has the work environment at Zalando changed due to the pandemic?

What investments is Zalando planning to make to achieve its mid-term ambition?