E-Commerce Giant Zalando Sees Boom From Pandemic

E-Commerce Giant Zalando Sees Boom From Pandemic

Assessment

Interactive Video

Business

University

Hard

Created by

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The video discusses Zalando's market dynamics during the pandemic, highlighting increased online shopping and changes in consumer behavior. It explores the impact of vaccination on shopping trends, emphasizing continued online demand. The video also covers Zalando's targeted marketing strategies and customer experience efforts. It addresses changes in the work environment post-pandemic, with a focus on remote work flexibility. Finally, it outlines Zalando's ambitious growth and investment plans, including infrastructure and technology enhancements.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the pandemic affected the fashion industry according to the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contributed to the increase in new customers joining Zalando's platform?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What changes in consumer behavior are anticipated as vaccination rates increase?

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OFF

4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways has the work environment at Zalando changed due to the pandemic?

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OFF

5.

OPEN ENDED QUESTION

3 mins • 1 pt

What investments is Zalando planning to make to achieve its mid-term ambition?

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OFF