How Games Like Candy Crush Are Created

The video discusses the collaborative nature of game development, highlighting the large teams involved in creating successful franchises like Candy Crush and Call of Duty. It explains the decision-making process for new game ideas and the importance of testing and iteration. The company leverages its extensive library of franchises to innovate and create new content, ensuring a long-term roadmap for success. The CEO emphasizes patience and strategic thinking over decades, contrasting the predictability of video games with the uncertainty of film and television.

What is the significance of having a rich library of franchises in game development?

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How does the company test content before its commercial release?

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