Starbucks CEO Says Innovation Is Needed to Stay Relevant

The video discusses the similarities between the tech and coffee industries, emphasizing the need for innovation to stay relevant. Starbucks exemplifies this with innovations in coffee, store design, digital connections, partner benefits, and social impact. The future of coffee experiences at Starbucks will focus on convenience and connection, with new beverages and food items. The introduction of the Digital Order Manager aims to improve customer communication regarding order readiness.

In what ways does Starbucks innovate around coffee?

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What are the convenience and connection needs that Starbucks aims to address?

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