An ETF Pioneer Sees Opportunity in 'Defined Outcome' Products

Bruce Bond, co-founder of Innovator Capital Management, discusses the launch of a new defined outcome ETF. This product aims to provide returns similar to the S&P 500 while offering a buffer against losses. The ETF is designed for both individual and institutional investors seeking predictable outcomes. Bond explains the mechanics of the ETF, its appeal in different market conditions, and its potential to disrupt traditional investment products. He also shares insights on the future of ETFs and asset growth, highlighting the ongoing innovation in the industry.

In what market conditions might the defined outcome ETF be particularly appealing?

What is the current stage of innovation in the ETF market according to the discussion?