What's 'Social Commerce'? What Does China's Pinduodo Do?

The video discusses the concept of social commerce, highlighting its growth during the pandemic and the innovative models of companies like Pinduoduo. It compares Western and Chinese approaches, focusing on the role of influencers and consumer-driven models. The impact of regulation on innovation and the competitive work culture in Chinese e-commerce are also explored. Finally, it touches on global e-commerce trends and regulatory focus.

What is social commerce and how does it differ from traditional e-commerce?

How did the pandemic influence the growth of social commerce?

What innovative business model does Pinduoduo utilize?

In what ways have Facebook and Instagram adapted to the trends in social commerce?

What role do influencers play in the social commerce model of Pinduoduo compared to Western platforms?

What challenges do e-commerce companies face regarding regulation and scrutiny?

How might the working conditions in e-commerce companies impact their innovation and competitiveness?