Not Even Oprah Can Sort Out Apple's Video Mess

Not Even Oprah Can Sort Out Apple's Video Mess

Assessment

Interactive Video

Business, Architecture, Performing Arts

University

Hard

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The transcript discusses Apple's entry into Hollywood with a billion-dollar content budget, attracting high-profile names like Steven Spielberg, Reese Witherspoon, and Oprah. Despite Oprah's influence, Apple's entertainment strategy remains unclear and secretive, raising questions about its plans for a Netflix-like service. The company faces challenges in the entertainment industry, similar to past struggles with iTunes and iBooks. Investors remain optimistic, hoping Apple will find new revenue streams, but the company's future in content creation is uncertain.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What significant move did Apple make in Hollywood about a year ago?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Oprah's involvement with Apple validate their entertainment strategy?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some of the questions raised about Apple's content strategy?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways has Apple struggled to establish itself in the entertainment industry?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the general sentiment regarding Apple's future in content creation and its impact on stock prices?

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