Starbucks to Introduce Mobile Pay, Will It Help Sales?

The video discusses Starbucks' efforts to reduce wait times by introducing an order ahead feature on its app. This feature aims to improve customer experience by allowing users to customize and order drinks in advance, thus bypassing long lines. The video also highlights the challenges of complex orders and menu expansion, and the cultural significance of Starbucks orders in professional settings.

What are the expected benefits of the order ahead feature for Starbucks and its customers?

In what ways does the app help customers choose their orders?