The Growing Popularity of Peru's National Drink

The video discusses the journey to Machu Picchu in Peru and introduces Pisco, a national drink making its way to the U.S. Jean Francois Brunet explains the unique production techniques of Pisco Porton, highlighting its high cost due to the amount of grapes required. The video also covers the growth of Pisco exports, particularly to the U.S., and the strategic approach needed to build a luxury brand, emphasizing the importance of engaging with gatekeepers and influencers.

What is the significance of Machu Picchu in Peru?

Describe the process of making Pisco as mentioned in the text.

What factors contribute to the high cost of Pisco?

How has the export of Peruvian Pisco changed over the years?

What strategies are being used to build a luxury brand for Pisco?