Strategies for Pricing Your Product

The video tutorial discusses the complexities of setting the right price for a product. It highlights the need to cover costs, consider different pricing strategies, and ensure fairness to customers. The tutorial emphasizes the importance of creating value for both the company and the customer, and how pricing can influence customer perception and sales strategy.

What is the first consideration when determining the price of a product?

What are some factors that can complicate the pricing process?

How can pricing affect customer perception of product quality?

Why is it important to be fair to customers when setting prices?

What overall goal should marketing aim for in relation to pricing?