NBA China CEO Expects Strong Growth in Sport

The transcript discusses the NBA's significant following in China, highlighting its historical growth and current popularity. It covers the impact of US-China trade talks on the NBA, the role of sports diplomacy, and the NBA's strategy in Asia. The transcript also addresses future challenges and opportunities for the NBA, emphasizing the importance of staying relevant and engaging with fans through various platforms.

How has the NBA's following in China evolved over the years?

What role did Yao Ming play in the growth of NBA popularity in China?

In what ways has social media impacted NBA fandom in China?

What are some challenges the NBA faces in staying relevant in China?

How does the NBA plan to engage younger audiences in China?

What initiatives has the NBA taken to promote basketball in Chinese schools?

How do trade talks between the US and China affect the NBA's operations?