BTIG Analyst Says Apple Stores Getting Bulk of iPhones

The transcript discusses the allocation of iPhone inventory between Apple and operator stores, highlighting that Apple stores receive more stock while operator stores face shortages. It compares sales channels, noting that most iPhones in the US are sold through operator stores. The transcript also covers inventory levels at T-Mobile, Verizon, and AT&T, and describes customer experiences with iPhone displays and pre-orders.

What are some reasons customers might prefer to pre-order iPhones instead of buying them in-store?

What promotional activities might influence customers to trade in their phones with operators?