Why Claim Multiple Social Media Accounts and Names

The video discusses the importance of claiming social media accounts for both business and personal names to protect branding. It highlights the need to secure URLs and handles across various platforms, even if they are not immediately used, to prevent others from taking them. The video uses a case study of a horror cookbook to illustrate the process and emphasizes the importance of controlling the message associated with your brand.

How can claiming URLs and social media handles benefit your branding?

What steps should you take to ensure you have control over your branding?